October 31, 2018

People are inundated with information. The problem is in deciphering that information. Structuring your communications about data in the form of a story is the most effective way to help your audience with that deciphering.

So, why story?

Stories are the fundamental unit...

August 9, 2018

Given the nature of our practice, we spend a great deal of time studying and thinking about how decisions are made, both bad and good. And one of the things that influences our decision making, say cognitive psychologists, is our natural tendency to simplify informatio...

June 6, 2018

Finding the true clarity of the quality of information and research your company needs to succeed.

One of the things people struggle with is determining whether any given bit of information is credible, both on its own, and in comparison to, corroborating or conflicting...

May 22, 2018

Many people, we have found at Tyson Heinz, make the mistake of providing too much intelligence information when they prepare a competitive research report, making the results less impactful.

Perhaps they want to demonstrate how much effort went into their research, or t...

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