October 31, 2018

People are inundated with information. The problem is in deciphering that information. Structuring your communications about data in the form of a story is the most effective way to help your audience with that deciphering.

So, why story?

Stories are the fundamental unit...

May 22, 2018

Many people, we have found at Tyson Heinz, make the mistake of providing too much intelligence information when they prepare a competitive research report, making the results less impactful.

Perhaps they want to demonstrate how much effort went into their research, or t...

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The 6 C's of Quality Competitive Intelligence Information

June 6, 2018

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